Wednesday, 20 January 2010

Generate Backlinks From Blogs

With many new blogs and websites becoming visible to the public online on lots of content to read it is a good move to utilise some of the like minded blogs to produce links back to your sites. This is where creating backlinks from blogs comes in handy.

The main method for this is to create comments on certain blogs which are of interest. The basic process is:

  1. Locate blogs on topics which match your blog
  2. READ THE POST – this step is important
  3. Post a relevant comment
  4. Keep following the blog to see any changes or options for more comments.

The 4 steps are easy to follow, but step 1 does require some tools which can be incorporated into the firefox browser.


There are two main tools I use for locating blogs which will give me the best return for my time on them, these are SEO Quake and NoDoFollow.

SEO Quake aims to show you the results from your web search so you can order them and find out more information such as, number of backlinks, link popularity, page ranking etc. This will give you a list of potential blogs to post comments on.

NoDoFollow is more of a technical nice to have tool. It aims to highlight those links which the search engine spiders are not allowed to follow. The reason for this is that is it worth posting on a site which will not allow a spider to trawl to your website, or find a better site to link from.

Finding Blogs

A trick I have picked up is to use Google to find blogs created using wordpress. Since wordpress puts at the bottom of each site ‘Powered By Wordpress’, this gives us a head start in finding the blog. By typing, your keyword, then ‘Powered By Wordpress’, then ‘comments’ will give you a list of details.

So, if you typed the following into google (including the quote marks):

“SEO Backlinks”,”Powered By Wordpress”, “ Post a Comment”

This would return a list of blogs which relate to your keyword, created in wordpress which have the comments section enabled. SEO Quake should now have woken up and given you a nice tool bar across each link. We can now sort the pages by Yahoo links (so, links in the Yahoo Search Engine). Click on the up down arrows on the first toolbar with sort next to it. This will order the results.

Once you have clicked the blog, it is time to check the links. Hopefully, there have been a few comments added already. This will allow us to check the NoDoFollow rule. Go to Tools > NoDoFollow to enable the plug-in.

Look at the hyperlinks now, if they are in blue, it’s a good site, if they are red, its not going to follow so its not worth adding a link. Find another page in this case.

Posting Comments

Now you have found the blog, it is important to read the page. Do not post comments on a page which has nothing to do with your subject, it’s a waste of time and effort and anyone who is moderating the comment won’t allow it.

Likewise, add a comment which is relevant to the post, don’t post “I like pies” and expect a comment to be moderated and added (unless it’s a blog about pies). Keep it relevant, short and offer some advice or a comment about how well the article is written.

Continue this process until you have built a few links, wait for the results to come into your Google analytics account.

No Follow, Not Strictly No Follow

Above I said about no follow being a bad thing. That’s not 100% true. It is true that it makes life difficult for the spiders to get to your site, but in SEO terms, there is no such thing as a bad backlink! Just some are better than others.

Even if all your suggested links are no follow don’t be disheartened, these are still a vote for your site, just not as strong a vote.

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