Friday, 11 September 2009

Google PageRank, An SEO Experiment

Just been looking around for information on how to up a Google PageRank to make sure I am doing the correct things and came across a site called

The idea behind it is that people link to the site and they link back to your site in order to increase the PageRank. Once the ranking hits 10 they are donating the domain to whomever has the most referrals.

It’s a good idea for all concerned I think, firstly as an SEO experiment, it will be quite interesting to have a page ranked as 10 and how long it takes for that to happen. From a marketing point of view, you are getting a back link for a highly ranked domain which will provide added weight to your pages.

Its well worth a look and read and its worth adding your domain to get the back links.

Increase your page ranking

Thursday, 10 September 2009

Directory Submissions for Back Links And SEO

Recently I have undertaken a project for basic SEO for a customer. Its nothing too fancy compared to the thousands of pounds that some companies charge but it’s a fair amount and so I have directed a large proportion of my time to doing so.

My basic plan was to look over the site and make sure that all the wording was meaningful and related to the company. I also added some geo tag information, checked over the keywords in the meta header (although people say it doesn’t help, older engines may still use this method) and then begin the process of getting back links to the site.

This customer has many related customers on their site already so we asked them to get in contact so we can provide relevant link text to their website in order to generate back links. I also wanted to add the company to directories such as the local business ones to provide simple free back links.

Having done this before I noticed it too an age to start to add them to sites and I figured their must be a simple way of doing this. I began looking for a free tool to do this work but as always, these are hard to come by and the ones that are top of the list cost a fair amount and I didn’t have a guarantee that they did exactly what I wanted.

My next option occurred by me thinking that some of these larger SEO companies can’t employ staff at £6 plus an hour to enter the sites into directories, there must be a company who just specialises in this? So looking in Google I came across a company called Directory Maximizer. The idea behind them is that they take your submission details and put them into over 1200 directories in order to generate the back links.

Being in the UK I did think that these pages would be quite USA specific but there are a few sites which are UK based directories so that helps a lot. I also figured that if I add my clients pages to 1200 directories, it’s a lot faster than me doing the same thing manually and since they do it day in day out I would say they know what they are doing.

Reading further into their site, for a cost of $0.14 per directory they will submit it and for an additional $0.02 per directory they will handle the email you get back to confirm the submission. Since it is a paid site I thought a lot of the directories would be useless but the list is freely available on their site so you can do it yourself if you like.

I signed the website up and paid for the full listing, it took the company about a week to complete all my submissions and the ones that failed, I got a refund on which is good of them. It will probably take about 90 days for all of them to go through but I will keep you updated on how they do. So far, it has increased the number of back links to the site and in time (when Google stop messing with the UK rankings) will help my customers site.

Anyway, for anyone who wants to do a mass directory submission, its well worth a look to consider if it is right for your web site.

Directory Maximizer, Automated Directory Submissions
Ebook About Directory Maximizer

Thursday, 3 September 2009

Google Insights For Search

A while ago someone sent me a link to a new section from google called Insights for search. Its in beta at the moment and I dismissed it as an alternative to their keyword analysis tool and filled it in my bookmarks for future use. Whilst looking around today I found the bookmark for the pages and thought I would take a look and see what it actually can do.

First Impressions

On loading the screen it doesn’t look all that interesting so I began by running through some keywords through the pages. I started with computer support since that’s a current site I am trying to market to a wider audience, changed the filter to UK and pressed search. Great, it gives me a graph of search hits, a map of what areas search most and a forecast, but its of no more use than the keyword analysis tool.

On closer inspection though it is quite different. Its more of a tool for marketing folk to compare different search terms. So for my IT company I stuck with computer support and also added another search term of IT Support (not the most exciting terms but it’s a good test). The results given show the trends of search patterns and show that if I had to choose between two terms, IT support would be a better option than computer support for marketing.

Further Information

Suppose am starting a new campaign, we are a small company and there is no reason to market the whole country. Say no one in my region (I’m using England for this section) searches for Computer Support, they could look for IT Support or PC help, you can filter the results down and take a closer look by clicking England and then the Town/City option. This changes the graph and the results in order to show. Looking at the data returned it would be more worthwhile to market IT support compared to the other search terms.

Link to News Stories

Leaving the IT support company for a moment and looking at something which has been in the news quite a lot recently is mobile phones. Nokia always used to be the phone to have when I was a lad and now we have the iPhone so I wonder what the trends are like one these? I’ve added in HTC just to see what that ones like.

The graph shows that there is a steady decline of searches for Nokia and the iPhone has increased to more than Nokia. HTC is meandering along the bottom of the graph. Looking over the results there are large peaks where the iPhone traffic has increased. On the screen there is a option for news headlines on checking this you can see the traffic increase when the iPhone has a news article (and the other items for that matter) so it shows that if something is in the news search ranking increase.

A better explaination of the service can be found at google's pages for this. I don't know if its any use to me yet in SEO terms, but I will keep it updated.


Google Exmplaination Of Insights Search Service
Google Insights For Search Service


I’ve been looking around at different methods for search engine optimization (SEO) in order to try and find a standard set of rules to follow in order to increase a sites ranking.

Now there aren’t any simple do a then b then c and you will get on page 1 rules to SEO, its more of a case of do these few things and one of them might help your ranking but I have come across a method called Geotagging which has interested me.

The idea is that you place information about the location of your company/yourself/image locations in meta data to the pages to aid location specific information. The theory being that one day you might be in your home, looking for a PC repair company, and the geotag information brings back the local results which should be relevant to yourself.

After looking around at various places to find what to put in the geotags I came across the ICMB method (via Wikipedia) for using the tag locations. The basic look of the tags I use is:

<meta name="geo.position" content="<lat>,<long>" />
<meta name="geo.region" content="uk" />
<meta name="geo.placename" content="<address>" />
<meta name="ICBM" content="<lat>,<long>"/>

Next up, I needed to find the GPS co-ordinates for the business location. I’ve found a site called it uses google maps to allow you to zoom into your location and it displays the latitude and longitude below it (it can also tell you what angle to point your satellite dish too to get the best signal). So after zooming in I got the GPS position and added it to the geotag meta data which has now been added to the page.

There are different methods to adding geo tag information to your pages and items on your page in order to give better figures. With the increasing use of GPS locations on phones it is worth looking into and the smarter the search engines get the more location information could be used.


Find your GPS position
Information About Geotags